Greg Guillemin joins the « Kering Eyewear Through Their Eyes » project with “From Zero to Hero”

Kering Eyewear, luxury eyewear company part of the Kering Group, designs, develops and distributes eyewear for famous brands such as Gucci, Cartier, Saint Laurent, Bottega Veneta, Balenciaga, Chloé, Alexander McQueen, Montblanc, Dunhill, Alaïa, and Puma.


For the launch of the Spring/Summer 2023 collections worlwide, Greg has created a whole universe around the concept « From Zero To Hero ». Ordinary-looking individuals turn out to be real heroes with superpowers embodying Kering Eyewear’s vision and values.

« Greg is an extraordinary artist who perfectly represents the youthful and vibrant spirit of Kering Eyewear.”

Roberto Vedovotto, President and CEO of Kering Eyewear.